SEO Content Writing & Editing
In 2020, I wrote multiple SEO-based articles for the Whirlpool blog, home heartbeat. In 2021, I took the lead on planning, resourcing and editing blog articles for three different brands, as well as leading a redesign of the Whirlpool blog. Each brand‘s blog receives more than 300,000 visitors per month.
Content Editor
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Whirlpool‘s home heartbeat
The Whirlpool blog is the go-to source for appliance info, home hacks and more. I helped brainstorm topics, provided creative direction and edited articles on the blog. In 2021, I also led the blog redesign.
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![A Maytag brand microwave in a kitchen]()
Maytag‘s Info Hub
This blog is a reliable source for appliance troubleshooting, buying guides and more. As a content lead, I provided creative direction and edited articles throughout 2021.
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![A person tossing dough above a countertop covered in flour]()
KitchenAid‘s A Pinch of Help
Capturing KitchenAid‘s distinctive brand voice is paramount to this blog’s success. As a writer and editor, I ensured this voice was properly reflected in all articles, from gift guides to how-tos.
SEO Content Writer
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How to wash stuffed animals
This article is geared toward appliance owners searching for a specific type of laundry care. It includes step-by-step instructions and tips, all written to target specific SEO keywords and drive readers to other relevant content.
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Why is my refrigerator making noise?
Helpful content for appliance owners includes troubleshooting and this article focuses on common refrigerator noises. It targets a number of specific “refrigerator noise” keywords to gain the most organic search results possible.