Campaign & program
You know when a client comes to you and says, “Let’s do something different.”? It’s rare you can trust that. But when campaign work is done right, it transcends the brand and takes consumers’ affinity to new depths.
Destination: Design (Teaser)
The challenge: Develop a program that inspires KitchenAid brand’s audience to push their boundaries, while establishing KitchenAid as a design authority.
The solution: A program that illuminates how travel and experiences help inspire beautiful design expressions.
This was the brief of a lifetime—the possibilities were so open. So we sold in this wild concept that we’d send two creative storytellers to a destination and see design inspiration through their perspectives… then turn that inspiration into two stunning kitchen designs.
Full experience coming later in 2024.
Jen‘s role: Concepting & Sell-In, Messaging Strategy, Interviewing, Script Writing, Creative Direction (teaser videos, full videos, landing page, traffic drivers, social extensions)
