Immersive event space
From corporate events to media-exclusive events, I’ve worked on a number of large scale creative endeavors aimed at drawing attention and increasing brand awareness. Here, I focus on the biggest event I worked on recently, coincidentally also on the shortest timeline.
Care Counts Media Event Space
The challenge: Concept and execute displays to create an immersive event space in New York City… in just six weeks.
The solution: Assemble a dedicated, rockstar team to develop creative that told a three-part story:
Front-Loading the Issue: the problem at hand
Introducing Care Counts: Whirlpool’s efforts to help reduce chronic absenteeism
Program Impact: Results of the program (so far)
Jen‘s role: Creative Director, Writer & Event Set-Up
