Video writing & creative direction
In the recent past, my team created 50+ videos every year to support product launches. From feature videos with touches of brand storytelling to laser-focused snippet videos, I pushed to create the right content for the destination and tell a story unique to each brand.
Whirlpool + Yummly thermometer
This video seamlessly pairs two brands—Whirlpool and Yummly—and demonstrates how perfectly the two work together.
How to load your dishwasher
This step-by-step guide strikes a balance between helping all dishwasher owners get better results and promoting the brand‘s new line of dishwashers.
Small space appliances
Centered around compact refrigerators, my team created this video to tell a larger story about all of Whirlpool brand’s appliances designed for small spaces.
EZ Connect Rack installation
The goal of this video for Gladiator brand was to demonstrate just how easy it is to install EZ Connect rack shelving (mission accomplished!).
